A Kannada film ‘Made in Bengaluru’ launches Metaverse with Interality Offering Fans a Chance to Win Real-Life Rewards and Meet the Movie Cast

Made in Bengaluru, a Kannada drama film, has launched inside Interality’s Metaverse Bengaluru where movie fans can meet and take selfies with the film cast avatars, explore famous spots in Bengaluru, play games and quests to win exciting real-life rewards.

Metaverse Bengaluru is a multi-player virtual world with spatial audio and chat features. The Metaverse can be entered through a link on any device such as smartphone, desktop and VR headsets like Meta Quest 2 or Quest Pro.

The fans can enter and explore the film themed Virtual Worlds, understand the theme and story of the film through immersive mediums, engage and interact with movie through games and win film collectibles, memorabilia and claim real-life rewards such as meet-&-greet with the film stars. This helps build greater fandom for the film!

About Made in Bengaluru Film:

Made in Bengaluru is a Kannada drama film written and directed by Pradeep Sastry starring Madhusudan Govind in the lead role with Anant Nag, Saikumar and Prakash Belawadi in pivotal roles.The story follows the journey of three dreamy-eyed middle class boys who venture into setting up their startup.

Summary:

• Fans visit the world and experience the movie inside the Bengaluru Metaverse powered by Interality.
• Visit the Movie Quiz Room & play to win tickets to the exclusive Film premiere ( 29th December in Bengaluru )
• Meet the Film cast on the metaverse stage and take selfies with the selfie drone camera.
• Complete a quest to win a chance to take real-life selfies with the film cast.
• Participate in a treasure hunt to win passes to the pre-launch event of the movie
• Overall 50 people can win rewards in the Metaverse Bengaluru.

Made in Bengaluru Metaverse

You could use your favourite Interality Avatar to access the world and participate in various quests & games to win exciting rewards.

Use Chat & Voice Features to chat

Branding

We wanted to ensure there’s clear focus on the Movie brand to help build brand recall and familiarity. This includes emphasis on movie poster placement and appeal. All carefully arranged to ensure maximum visitor attention.

For eg: Posters adjacent to the selfie competition, the Treasure Hunt game & opposite the Quiz Room.

Here are a few examples:

Win a Selfie

We start with the selfie competition. Participants had an opportunity to win a real life selfie with the Star Cast of the movie. The instructions were simple.

Step 1: Find the movie cast avatars

Step 2: Press ‘C’ on Keyboard to enable selfie drone

Step 3: Click on Camera to take a selfie & share it on Instagram

Quiz Room

You could also win a pass to to the premiere of the movie with the cast.

Step 1: Click on the Joystick ( Interactable object )

Step 2: Answer the quiz questions and stand a chance to win the movie premiere pass

Treasure Hunt

A treasure hunt to claim a Pass to the Pre-Launch event for ‘Made in Bengaluru’

Visitors had to Click on the game arcade & Enter their details to claim the pass.

The Made in Bengaluru world is an engaging and immersive experience that rewards visitors and users for participating and interacting with various elements of the themed world & at the same time drives higher engagement and social media mentions for the movie.

Any IP can leverage a similar world and create a high value experience for its users ( New/Old ), host events, games, launches, sell products & more all with Interality.

Content ( Trailer )

The virtual world also has the capability to play any video file. Here’s a glimpse of the Made in Bengaluru trailer playing in the background.

Quotes from the Film Team

“Always was amused whenever I heard about metaverse, the way its future in community building is unpredictable. For sure Bangalore Metaverse of Interality was one benchmark setting metaverse we experienced in India, we are happy and excited to have our movie promotion in Bangalore Meatverse of Interality.” — B S Balkrishna, Producer of Made In Bengaluru

“First of all, I would like to thank Interality for having Made In Bengaluru promotions in Bangalore Metaverse. Bangalore is home for thousands of startups and this metaverse for sure is throwing more impact over it, we are pleased to get placed and be a part” — Pradeep Sastry, Director of Made In Bengaluru

“Being a techie, was always taken away with the scope of 3D virtual worlds. I am pleased to have my debut film promotions in Bangalore Metaverse.” — Madhusudan Govind, Lead of Made In Bengaluru